Associate Director, Omnichannel Strategist

Company: AstraZeneca
Location: Wilmington
Posted on: April 6, 2026

Job Description:

Are you ready to shape the future of customer experiences inlife sciences? As an Associate Director, Omnichannel Strategist at AstraZenecawithin theUS BBU Innovation and Business Excellence team,youllbe at the forefront of designing seamless customerexperiences that align with brand and enterprisegoals. You willengageUS Brand teams, agencies, andcross-functionalpartners to champion innovative omnichannel marketingcampaignsfor healthcare professionals and consumers. Dive into a dynamic environment whereyou’lltranslate brand strategies into integrated customer experiences thatdrive business outcomes. Accountabilities: As an Omnichannel Strategist,youllbe responsible fordelivering asoundstrategic approach tothecustomerexperienceacross digital and non-digital channels, focusing on personalized campaigns that support brandobjectivesand compliance requirements.You will partner with and educate stakeholders about HCP and consumerexperiences, omnichannelstrategies, and advanced capabilities forconnected campaigns thatdeliver onbrand strategic priorities.You willcontinuouslymonitorand evaluate brandcampaignsfor data-driven performance optimizations. Your strong business acumen andexpertiseinleveraginga unified strategy tocreate innovative omnichannel campaignswill be crucial indelivering impactfulcustomer experiencesthat drive business results. Essential Skills/Experience: Bachelor’s Degree or equivalent experience 5-7 years of experience in a relevant Marketing or Strategy role Proventrack recordin delivering integrated marketing programswith measured outcomes Knowledge of digitaland non-digitalchannelssuch as:media, email, SMS, web, direct mail, print, SEM, social, salesforce, events Ability to lead and influence strategic recommendations,solutions,optimizations, and decisions Measurement & analytics with focus onstrategic insightstoinformoptimization strategies Proventrack recordof leading teams without positional authority Desirable Skills/Experience: Advanced Degree in a relevant field Demonstrated leadership and coordination ofcross-functionalteams to deliver single cohesive strategy Healthcare/Pharmaceuticalmarketingexperiencewith focus on personal and non-personal promotionalchannels Media/Advertisingagency experience Familiarity withagile ways of working Business requirement gathering experience Customer relationship management (CRM) experience Why AstraZeneca? When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work atpaceand challenge perceptions.Thatswhy we work, on average, a minimum of three days per week from the office. But thatdoesntmeanwerenot flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. At AstraZeneca, we are driven by our mission to bring life-saving medicines to patients worldwide. Our innovative approach combines scientific knowledge with commercial acumen to spot opportunities and operationalize them swiftly. With a focus on improving patient experiences and outcomes, we thrive on energy and pace, fostering an environment where top talent can grow and make a significant impact. Join us on this journey to shape the future ofBioPharmaceuticalsand contribute to bending the global mortality curve.

Keywords: AstraZeneca, North Bethesda , Associate Director, Omnichannel Strategist, PR / Public Relations , Wilmington, Maryland